Don’t forget that your sustainability program is not just about brand credibility and your customer loyalty. It’s also about improving internal processes for the sake of efficiency and the well-being of your own employees. In the end, sustainability is about doing the right things right. And to do so, you need to be able to set a realistic goal based on your current data. This could be your carbon footprint, energy and/or paper consumption, greenhouse gas emissions, and more. Every sustainability journey is unique.
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