Distribution has entered a new era of velocity. What once ran on predictable planning cycles now shifts hour by hour – driven by demand volatility, labor shortages, transportation cost swings, and customer expectations shaped by same-day and next-day commerce. 

Yet most logistics and distribution environments are still powered by fragmented legacy systems, manual workarounds, and spreadsheets, and reactive decision-making that create bottlenecks that hinder growth, inflate costs, and frustrate customers.