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Home > Case study > A UK Based Fragrance Leader Transformed Product Development with Quinnox’s AI-Powered PLM Platform

A UK Based Fragrance Leader Transformed Product Development with Quinnox’s AI-Powered PLM Platform

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Overview

A leading UK-based fragrance and flavor house set out to reimagine its product development and lifecycle management process. The goal: replace its outdated PLM system with a smarter, faster, AI-driven platform to empower innovation and accelerate delivery. 

Business Need

The organization faced mounting roadblocks: 

  • Legacy design hampered user experience and agility. 
  • Performance lags made enhancements sluggish and costly. 
  • Manual regulatory checks across regions slowed approvals and raised compliance risks. 
  • Delayed customer responses impacted brand reputation. 
  • Disconnected enterprise systems caused data inconsistencies. 

The Quinnox Solution

Quinnox developed a modern, end-to-end PLM platform tailored for fragrance innovation. 

  • Agile development across two strategic phases to deliver a scalable, intuitive platform. 
  • AI-powered Formula Search that matches customer briefs with existing fragrance profiles. 
  • AI-based Fragrance Pyramid Generator that predicts top, heart, and base notes using chemical data. 
  • Predictive Performance & Stability Testing, replacing 12-month cycles with 6–12-month forecasts. 
  • Formulation Interface for seamless perfume design. 
  • New Batch Management System replacing legacy tools, integrating real-time production planning and dosing. 
  • Technology stack included modern microservices architecture, embedded AI models, cloud-native deployment, and seamless API integrations. 

Business Benefits Delivered

  • 50% more briefs handled translating to new revenue opportunities. 
  • 40% faster time-to-market, from ideation to final product. 
  • 60% uplift in compliance efficiency via automated checks. 
  • Improved customer engagement through faster approvals and intelligent AI recommendations. 
  • Higher productivity for formulators and regulatory teams thanks to a streamlined, intuitive UI. 

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