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How Quinnox Revolutionized Brief Management with a Gen-AI Powered Solution for Innovative Product Recommendations

AWS platform

Overview

A leading flavor and fragrance manufacturer with a global presence across 63 countries identified the need for a solution to empower their front-line marketing and sales teams. Their objective was to enhance customer engagement by digitally capturing briefs, facilitating more immersive conversations, and driving increased conversions while fostering innovation in their product offerings.

Business Need

The customer sought to implement a responsive brief management solution to enhance the efficiency of their brief and requirements gathering teams. The goal was to develop an easier, visually intuitive means to capture customer requirements using a sense of sound, location, taste etc. The solution needed to provide instant insights into factors such as molecular composition, toxicity, compliance, and geographical analytics to ensure customers receive unique and innovative offerings tailored for their end users.

The Quinnox Solution

  • The Digital Customer Experience team at Quinnox engaged with the customer to start with a POC to demonstrate how they could leverage a responsive web / mobile / tablet solution that help the brief & requirements gathering team quickly and visually discuss and capture customer requirements.
  • Further, these inputs were augmented with real-time insights on a range of parameters from molecular complexity, novelty, toxicity and other compliances on a geographic level.
  • The solution was developed on the Azure platform, integrating with the main PLM application built using Power Apps.

Business Benefits Delivered

  1. Enhanced Customer Engagement: Enabled the brief and requirements gathering teams to engage with customers more effectively through immersive and visual discussions, resulting in better collaboration and satisfaction.
  2. Personalized Product Recommendations: Delivered real-time insights on molecular composition, toxicity, compliance, and geographical analytics, empowering the creation of unique and novel offerings tailored to customer needs.

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