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A UK Based Fragrance Leader Transformed Product Development & User Experience with Quinnox’s AI-Powered PLM Platform, all while Achieving 40% Reduction in Overall Time-to-Market

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Client Overview

Our client is a global fragrance house headquartered in the UK, operating across Europe, Asia, and the Middle East. The company creates fragrances for fine perfumes, personal care, and home care brands, with a strong focus on innovation, compliance, and speed to market. 

Business Need

The client was constrained by a legacy Product Vision PLM that slowed formulation cycles and limited scalability. 

Key challenges included: 

    • Outdated PLM design impacting usability and productivity 
    • Slow fragrance formulation and iteration cycles 
    • Manual, error-prone compliance checks 
    • Limited AI and automation, leading to lost business opportunities 
    • Growing customer demand for faster turnaround on briefs and prototypes 

They needed a modern, AI-enabled PLM to accelerate formulation, improve compliance, and reduce time-to-market. 

The Quinnox Approach & Solution

Quinnox partnered with the client to reimagine the PLM ecosystem by designing and implementing a custom, AI-powered PLM platform purpose-built for fragrance innovation and regulatory rigor. 

Solution highlights: 

    • Replaced the legacy Product Vision PLM with a modern, cloud-ready, scalable PLM platform. 
    • Embedded AI agents across development and testing to accelerate delivery, ensure quality, and improve system resilience. 
    • Designed workflows aligned to real-world perfumery, regulatory, and R&D processes rather than generic PLM constructs. 
    • AI-powered PLM modernization for enabling faster formulation, better collaboration, and global scalability 
    • AI Formula Assistant to suggest fragrance combinations and optimize ingredient ratios 
    • Smart Compliance Engine with automated regulatory checks 
    • Configurable workflows to support faster R&D cycles 
    • Seamless migration of legacy PLM data 
    • AI agents for development and testing (Windsurf, Claude, Cursor, Qyrus for autonomous test automation) 

Business Benefits Delivered Across SLA, BLA and XLA Dimensions

Service Level Agreement (SLA) Benefits 

    • 35% faster time-to-formula, significantly accelerating formulation cycles. 
    • 40% reduction in overall time-to-market, enabling faster response to customer briefs. 
    • Improved platform stability and quality through automated testing 

Business Level Agreement (BLA) Benefits 

    • 30% increase in customer requests handled through AI-driven formulation 
    • Reduced manual effort and lower operational costs 
    • Stronger regulatory assurance and compliance readiness 
    • Increased revenue potential by capturing previously lost business opportunities. 

Experience Level Agreement (XLA) Benefits 

    • Intuitive, modern UI for perfumers and R&D teams 
    • Faster collaboration across global teams 
    • Improved customer satisfaction through quicker response times 

Quinnox has revolutionized our business with GenAI driven recommendation engine, bringing a modern touch to our Product Lifecycle Management system and effectively addressing the challenges posed by outdated legacy systems. Their forward-thinking solutions have simplified intricate processes such as fragrance formulation, compliance verification, and stability testing. The AI system’s ability to predict fragrance performance, craft fragrance pyramids, and suggest optimal compositions has empowered us to tackle more project briefs while cutting our time to market. This collaboration has significantly enhanced our productivity and efficiency, enabling us to deliver faster and more precise services to our clients. We are excited about the future of this partnership and the opportunities it holds for further innovation and growth.

CIO, Leading Fragrance Company

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