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AI Use cases: Retail

A positive customer experience often translates into higher customer lifetime value and increased referrals, proving to be a key driver of sustainable growth.

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USE CASE 1

AI-Powered HR Bot

AI bots manage routine HR inquiries like leave requests, policy clarifications, and general HR information, improving HR service efficiency.

Inefficiencies in HR operations, slow HR response times, Understanding HR policies

AI/ML Approach: Conversational A; Category: LLMs; Key Methods: Text Classification, Named Entity Recognition

Improves employee engagement, reduces HR operational costs, and saves time by automating routine tasks.

Reduction in HR response time, Increased employee satisfaction

USE CASE 2

Workforce Insights & Analytics

AI analyzes large volumes of HR data to identify trends, patterns, and insights related to workforce planning, employee engagement, and diversity.

Lack of workforce insights, inefficient HR decision-making

AI/ML Approach: Predictive Analytics; Category: Supervised Learning, Clustering; Key Methods: Regression, Clustering, Decision Trees

Facilitates data-driven decisions, reduces operational costs, and improves HR management efficiency.

Improved decision-making, Enhanced workforce planning, Reduced HR operational costs

USE CASE 3

Sales Forecasting

Image recognition systems inspect products in real-time to detect defects like scratches and misalignments, while ML algorithms analyze data to make preemptive adjustments, ensuring consistent quality.AI gathers and analyzes data from multiple sources, including CRM and social media, to accurately predict sales performance without human intervention.

Inaccurate sales forecasting leading to inefficient resource allocation and missed revenue opportunities.

AI/ML Approach: Predictive Analytics, Time Series Forecasting; Category: Supervised Learning; Key Methods: Neural Networks, Regression

Enhances forecast accuracy, optimizes resource allocation, and drives sales growth by identifying trends early.

Time saved in resource planning; Increase in sales growth percentage due to trend identification.

USE CASE 4

AI-Based Lead Scoring

Leverages AI to analyze customer data from various sources, such as CRM systems and web interactions, to score leads based on their likelihood to convert. Provides sales teams with prioritized leads, optimizing efforts and increasing conversion rates.

Difficulty in identifying high-potential leads, leading to inefficient sales efforts and low conversion rates.

AI/ML Approach: Predictive Analytics; Category: Scoring, Classification Models; Key Methods: Regression, Pattern Recognition

Increased conversion rates, optimized sales efforts, improved resource allocation, and data-driven decision-making.

Reduced time spent on low-quality leads; Improved sales team efficiency due to prioritized lead lists

USE CASE 5

Sales Automation

AI automates repetitive tasks like documenting customer interactions, administrative tasks, and reporting, freeing up sales teams to focus on strategic tasks.

Repetitive administrative tasks consume valuable sales team time, reducing overall productivity.

AI/ML Approach: Workflow Automation; Category: Rule-based Systems; Key Methods: Text Classification, Named Entity Recognition

Increases sales team productivity, reduces administrative workload, and optimizes sales processes.

Improved focus on high-value sales activities; Reduction in time spent on reporting and documentation.

USE CASE 6

Intelligent Lead Identification

AI analyzes patterns from existing leads and cross-references third-party platforms to find new leads that match the ideal customer profile, enhancing lead generation strategies.

Challenges in identifying high-quality leads and expanding the customer base.

AI/ML Approach: Predictive Analytics, Pattern Recognition; Category: Classification, Clustering; Key Methods: Statistical Analysis, Feature Engineering

Increases lead generation efficiency and enhances targeting accuracy.

Higher number of qualified leads identified.

USE CASE 7

Client Retention Optimization System

AI analyzes historical data on lost opportunities and client interactions to predict churn and suggests tailored actions to re-engage at-risk clients.

High client churn and missed opportunities for proactive engagement with at-risk clients.

AI/ML Approach: Predictive Analytics, Customer Segmentation; Category: Clustering, Classification Models; Key Methods: Anomaly Detection, Pattern Recognition

Enhances retention strategies, reduces churn, and enables proactive client engagement.

Improved client re-engagement rate; Increased customer lifetime value.

USE CASE 8

Dynamic Pricing Optimization

AI implements dynamic pricing models to adjust for peak times, special promotions, and long-term contracts, ensuring pricing aligns with demand and capacity.

Inconsistent pricing leading to lost revenue opportunities and underutilized capacity.

AI/ML Approach: Pricing Optimization, Predictive Analytics; Category: Regression, Optimization

Optimizes revenue, maximizes profitability, balances demand with supply

Improved price accuracy; Reduced time spent on manual pricing adjustments; Increased responsiveness to demand fluctuations.

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