Download the Gartner® Report |Accelerate Innovation With GenAI: From Idea to Impact
According to Gartner, AI-driven innovation is a transformative technique that has witnessed limited market penetration (less than 5%). However, research reveals that more than 40% of innovation leaders are planning to invest, and only fewer than 10% have no plans to adopt.
In an era where speed, agility, and efficiency define competitive advantage, global digital leaders are under growing pressure to innovate faster than ever before. Traditional innovation methods are being challenged by increasing complexity and market disruption. This is where AI-driven innovation, particularly through Generative AI (GenAI), emerges as a game-changer—enabling organizations to reimagine products, services, and experiences with unprecedented speed and creativity.
From accelerating time-to-market and enhancing customer engagement to driving operational efficiencies and uncovering new revenue streams, the business benefits of GenAI are vast and far-reaching. The use of human capabilities with AI can help increase the “what-ifs-per-hour” and the speed and number of iterations. The figure below identifies the process for using AI in the overall innovation process:
Despite its transformative potential, AI-driven innovation is still in the early stages of market penetration. Many organizations struggle with how to begin, which use cases to prioritize, and how to measure its true business impact.
That’s why we believe Gartner research report, “Accelerate Innovation With GenAI: From Idea to Impact,” offers timely and practical guidance. In our view, it provides a structured approach—from identifying high-impact use cases to building innovation pipelines and tracking measurable outcomes. For any enterprise aiming to lead with AI, this report serves as a valuable guide to turning GenAI potential into real-world impact.
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Benefits of Downloading this Report
After diving into the research, here’s what stood out the most to us—and why you should download this report too:
- Develop an AI-augmented version of your innovation execution process by identifying relevant AI opportunities to enhance innovation success.
- Prioritize AI use cases by selecting tools for those activities that have high business value impact in terms of desirability, feasibility and viability.
- Track actual business impact of the AI deployments by reviewing the innovation process, gathering feedback and iterating the process accordingly.
Despite its transformative potential, AI-driven innovation is still in the early stages of market penetration. Many organizations struggle with how to begin, which use cases to prioritize, and how to measure its true business impact.
That’s why we believe Gartner research report, “Accelerate Innovation With GenAI: From Idea to Impact,” offers timely and practical guidance. In our view, it provides a structured approach—from identifying high-impact use cases to building innovation pipelines and tracking measurable outcomes. For any enterprise aiming to lead with AI, this report serves as a valuable guide to turning GenAI potential into real-world impact.
Benefits of Downloading this Report:
Download this research report to get detailed insights on how D&A leaders can make sure their data is AI-ready:
1.
How to align data to specific AI use cases.
2.
How to identify data governance requirements for AI. How to build intelligence from good metadata management practice.
3.
How to support the creation of an optimal AI model through the provisioning and delivery of optimal testing and validation of input data.
DISCLAIMER: GARTNER® is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. | REPORT CITATION: Gartner, Accelerate Innovation With GenAI: From Idea to Impact, Gunjita Mundeja, Christian Stephan, Published 29 January 2025.
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