How Everforth Quinnox’s Digitization Initiatives Using SAP S/4 HANA Helped Boost Service Vertical Sales by 23% for Asia’s Largest Direct Marketer

Client Overview 

Our client is one of Asia’s largest direct marketer – pioneering water and air purification, vacuum cleaners, and security systems – reaching over 1.5 million homes across Asia’s booming direct sales market. To support this massive scale, they collaborated with us to maximize the returns on their SAP investment and drive operational excellence. 

Business Challenges 

To simplify its complex business model and enhance customer service, the company turned to SAP for warehouse management and mission-critical processes.  

However, an inexperienced AMS partner led to poor support quality, a six‑month backlog of 300+ tickets, weak documentation, and an unstable SAP environment. Recurring issues in order management, service management, and marketing remained unresolved. 

The Everforth Quinnox Approach & Solution 

The client was using SAP merely as a database rather than an enterprise engine, resulting in sub-optimal operational tasks like period-end closings. To resolve this, our SAP experts executed a strategic, five-phase approach: 

• Transition: Executed a tool-based, reverse-engineered transition to seamlessly take over operations. 

• Stabilization: Stabilized operations within the first year by addressing root causes and re-implementing the CRM middleware. 

• Continuous Improvement: Introduced a series of process enhancements to pave the way for automation. By deploying proprietary Everforth Quinnox tools such as Amenity and ESTRUC – we drove operational efficiencies and unlocked spare capacity for strategic initiatives. 

• Business Transformation: Targeted and resolved deep-seated process inefficiencies within the underlying SAP architecture. Our team built business cases for 62 key projects across Supply Chain and Order-to-Cash (O2C), directly driving revenue growth and cost savings. 

• S/4HANA & Digitization: Championed cutting-edge digitization initiatives, including a digital call center, cloud-based invoice retrieval, and IoT-enabled purifiers. 

Business Benefits Delivered 

• Boosted service vertical sales by 23% through optimized performance strategies. 

• Reduced Cost of Goods Sold (COGS) by 3% by streamlining operational efficiencies. 

• Launched a new e-commerce sales channel, successfully capturing a new market segment and generating 6% of total revenue. 

• Elevated customer satisfaction by mapping customer journeys and significantly reducing call center wait times. 

• Spearheaded a hub-and-spoke supply chain model integrating IoT-driven predictive maintenance.