North America’s leading provider of integrated environmental solutions.
Client used multiple CRMs – Salesforce & Siebel – to enter details related to leads. Leads were converted from SFDC to Siebel, post which, any amendment made was made to the data in Siebel, which was then pushed to the Mid American System (MAS).
It was imperative to sync MAS and Salesforce to ensure seamless syncing of customer data. While multiple orders were entered for a single account in SFDC, in MAS multiple orders were entered under multiple subsidiaries for a single account. This affected the account hierarchy, which was a challenge while renewing the contracts.
High costs and high space utilization as the result of duplication of addresses and other details due to the custom object created was another challenge.