According to The Economist Intelligence Unit study, 81% of the global firms agreed that employee experience is the dominant topic of discussion amongst their leadership. In today’s world of agility and dynamism, employee experience has become as important as customer experience for most companies. Increasingly, many organizations have invested in technology and employee experience platforms to make their workforce feel valued.
In this context, the question remains what is the relevance of employee experience in the Organizational ecosystem and what can organizations do to improve employee experience?
To better understand this, let’s first get to know what is in the minds of the CEOs and Boards, where they place employees in their priorities. The real Business growth is driven by the workforce within the organization as much as its customers. A recent Gartner Survey shows the Concerns of the CEO and the Board. Growth has been their top priority over the years. Still, surprisingly Workforce management which includes EX, hiring, and retaining talent, has become their next top priority, and they are not far off from overtaking the top position. And for the 1st time, Sustainability is ranked in the Top 10 priorities. That’s an important topic for another day.
When it comes to customer experience, businesses have always been emphasizing delivering exceptional experiences. In recent years, however, the employee experience is gaining just as much (if not more) significance. The reason is simple – happy and engaged employees lead to happy and engaged customers. This blog post will explore why the employee experience is so important and how you can improve it in your business.
In another Forrester Survey, when the leaders were asked the question – To what extent have your organization’s EX initiatives impacted the business outcomes
Why Does Employee Experience Matter?
Good employees are your greatest asset, and so it is crucial to ensure they stay with you longer to contribute towards business growth and success. As Jacob Morgan, the author of The Employee Experience Advantage, rightly stated, “In a world where money is no longer the primary motivating factor for employees, focusing on the employee experience is the most promising competitive advantage that organizations can create.”
Here are some statistics to support the fact on why employee experience matters:
- Organizations that invest in their people are 5x more likely to appear in Glassdoor’s Best Places to Work reports Harvard Business Review. That’s not all; these organizations are also 4.4x more often a part of LinkedIn’s list of North America’s Most In-Demand Employers.
- Companies focusing on employee experience management are 2.1x as often included in the World’s Most Innovative Companies list by Forbes.
Considering the above numbers, it’s quite clear the kind of impact that a happy and satisfied employee brings to the table. Assuming you already have a great product or service, your employees are key to delivering an exceptional customer experience. Your employees are the face of your business and will be interacting with customers on a day-to-day basis. It is essential that they are enabled, engaged, and motivated to deliver the best possible experience to your customers.
Moreover, in today’s digital world, remote or hybrid working has become the new normal. To keep employees connected and, at the same time, motivated, organizations have turned to digital tools for help. Technology has become an enabler to empower employees, improve productivity, gather feedback, and increase online collaboration.
Role of Quinnox in Driving Digital Employee Experience
Using technology to attract, onboard, develop, engage, recognize, and transition, Quinnox has been at the forefront of adopting employee experience technology to accelerate success for our customers, employees, and partners. We have created our own employee experience platform by digitizing the entire “Hire to Retire” process. At every step of the process, the goal is to measure their experience, understand challenges and provide immediate attention for ensuring a better experience.
By emphasizing on the employee experience strategy, you can create a business, focused on delivering exceptional customer experiences. Again, happy and engaged employees lead to happy and engaged customers, so it is essential that you invest in your employees if you want to deliver the best possible experience to your customers.
If you would like to learn more about how to improve employee experience in your business, please get in touch with our expert team at Quinnox. We would be happy to discuss how we can help you deliver an exceptional employee experience that leads to exceptional customer experiences with a customized solution that resonates with your business goals and strategies.