Our customer experience capabilities have evolved from years of working in the mid-market space with customers playing in the Banking and Financial Services, Retail and Manufacturing verticals. We closely partner with our customers across business verticals to help them address the key KPI’s in their mid-market digital transformation initiatives. With regular validations with leading industry analysts like Gartner and IDC and armed with a customer centric approach we improve the ways the organization sees their customers thereby creating a new value throughout the customer lifecycle.
User Research and Customer Journey Mapping
The rapid adoption of new channels and touchpoints brings along with it the challenge of creating consistent and immersive experiences across channels. Organisations seeking to deliver great user experiences need to begin by understanding the user. Using in-depth interviews, focus groups, research, task and workflow analysis and techniques like ethnography and surveys, we seek to discover user needs, motivations, constraints and emotions associated with different user personas. These insights into user behaviour guides our UX wireframes and early prototypes which are refined iteratively keeping users at the centre of the design process.
Crafting relevant customer journey maps are imperative to customer experience initiatives. A well-crafted journey map helps identify gaps, points in the customer experience that are disjointed or painful. These can be gaps between devices, departments and channels that the user uses. Customer experiences can be complex but mapping these experiences is crucial to identifying stressors in the journeys customers take to complete their tasks and thus helps creating delightful experiences for end users who interact with brands through different channels and devices. While everyone uses their own journey mapping techniques, we at Quinnox have derived our own journey map framework inspired by the Nielsen Normal Group’s© standard journey mapping framework.