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Quinnox's Google - Android based mobile search solution helps telecom giant retain customer loyalty
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| Client |
The client is a global company and a national provider of voice, messaging, and data services serving millions of American subscribers. They are part of one of the largest telecommunications companies in the world, with nearly 120 million customers worldwide.
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| The challenge |
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The client had recently launched the first mobile phone to run on Google Inc's Android software, matching the capabilities of existing smart phones that allow Internet access and perform computer functionality. |
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The Android based G1 phone provided a lot of Mobile Web 2.0 features like Browsing and Search, Music and Video, Media Sharing, Mobile Social Networks and Location Based Services. |
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With several established players in the smart phone market, the client had to make the phone's advanced features more accessible to the mainstream users to lure customers away from competition, and acquire a sizeable chunk of the market. |
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Since the phone was sold exclusively through company owned stores the client required an innovative solution to help users easily locate their stores and products. |
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