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Quinnox helps a leading marketing management software and services company reduce internal IT and operational costs by developing an innovative customer and marketing management product
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| Client |
The client is a market leader and provides management software and services to some of the largest organizations in the United Kingdom. They are committed to innovation and developing the industrys most sophisticated marketing solution - integrating multiple systems and channels including direct marketing solutions distinguished by speed of deployment and a pragmatic approach to solving identified business needs.
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| The Challenge |
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To create an innovative customer and marketing management product code named Zebra by leveraging the customers extensive knowledge of the direct marketing domain |
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To establish a product architecture that adheres to the highest standards of software development |
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To create standard integration processes and solutions with with third party reporting tools like Faststats and Alterion. |
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